KwikShop is a Multi-Channel
Online Shopping Application coupled with the IBM POS for Retailers
who wish to provide their customers a shopping experience
that is well integrated across 'bricks' and 'clicks'.
KwikShop supports access through the Web, PDA, Cell
Phone, IntelliPen and IVR (Interactive Voice Response) systems.
KwikShop allows Retailers to leverage their existing
store infrastructure along with the expanded reach of the
Internet to offer a more satisfying shopping experience to
KwikShop's multiple channels allow retailers to offer
their customers an anytime, anywhere shopping experience to
build loyalty and attract new customers.
KwikShop's support of 'delivery', 'in-store pickup'
and drive-through models allows retailers to offer convenient
options in line with the needs of their customers.
Customers can have their personal preferences
such as favorite store, favorite delivery/pickup time etc.
stored and used to enhance their shopping experience.
KwikShop offers several different ways
to order when they are online.
Available special offers are shown at the time of log in.
Express Shopping: Start with
a shopping list.
Browse Aisles: Browse aisles
to shop by category.
My Lists: Lists personalized
by the Customer.
Starter Lists: Retailer suggested
lists based on customer demographics.
Available lists can be tied to the time of the year. For example,
Thanksgiving themed lists are shown before Thanksgiving.
Use items from previous orders.
shopping list with IntelliPen.
Search 'n' Select: Use keyword
search to shop.
Customer's past buying behavior is used
to make subsequent shopping more convenient. For example,
when a customer does a search for bread, his favorite bread
shows up right at the top of the search results.
Special offers can also be made available to customers during
their shopping experience. For example, when customer is shopping
based on "My Lists", specific brands can be promoted
to the customer. When a customer does a search, along with
their favorite item, a 'sponsored' item can also be shown.
Different features such as promotional offers or predictability
can be turned off based on customer preferences.
Intelligent Inference Engine to minimize 'clicks' when customer
is shopping using a small UI device such as PDA or cell phone.
Retailers can choose to install KwikShop in-house or use
it as a hosted service.